Websites, SEO and GEO
Websites, SEO and GEO: found in Google and AI
AVENDOX builds websites that are fast, accessible and findable, set up for Google and for AI search engines such as ChatGPT, Gemini, Perplexity and Google AI Overviews. From a clear informational website to a distinctive digital experience like this one, with structure, content and technology designed as one.
We build websites that people find easily, understand quickly and enjoy using. They are found in Google, and also in AI tools such as ChatGPT, which increasingly answer people’s questions directly.
In plain words
What is it?
SEO means building and writing your website so that Google clearly understands what you do, which helps people find you. GEO is the same idea for AI tools such as ChatGPT, Gemini and Perplexity. They give answers themselves and name their sources; we make sure your website is a good source. We also build for accessibility: everyone should be able to use the website, including people with poor eyesight or who do not use a mouse.
What does it do for you?
More people find you at the moment they are looking for what you do. Visitors quickly see who you are and what you offer, and can easily get in touch. Your website loads fast, works well on a phone and can be used by everyone.
What can we do for you?
- A website that helps visitors find what they are looking for quickly, with clear copy and a logical structure. Getting in touch is easy from every page.
- Building your website so that Google understands it well. We research the words your audience uses, create fast pages and add technical information that helps search engines.
- Writing your information so that AI tools understand it and can use it in their answers, for example with clear questions and short, direct answers.
- A website that meets the Web Content Accessibility Guidelines (WCAG). It works with just a keyboard, with a screen reader and with easy-to-read colours.
An example
Suppose you run an installation company and people search online for “heat pump installation”. We find out which questions they ask along the way, such as how long it takes and what to look out for. Your website then gives a clear answer to every important question. Google and AI tools can read those answers easily, which makes it more likely that your company appears for that search. Anyone who lands on your website can request an appointment in one click.
How we work together
We find out how people search
Which words does your audience use and which questions do they ask? We research this using real search data.
We plan the structure and write the copy
Pages that answer those questions, in a logical order.
We build the website
Fast, secure, easy for Google and AI to read, and usable by everyone.
We see how it performs
After launch we use free tools such as Google Search Console to follow how people find you, and we adjust where needed.
What we need from you
We need information about your organisation, your services and your customers, any existing copy and photos, and someone who checks the copy for accuracy.
What does it cost?
There is no fixed price list, because every request is different. You always receive a proposal first, setting out what we will do, how long it will take and what it will cost. It also covers the costs that continue after delivery, such as hosting (keeping the solution online), licences and maintenance. We often start with a small first step, so you can quickly see what it delivers before investing further.
Good to know
Nobody can promise that you will reach the top of Google or that ChatGPT will mention you; those companies decide that themselves. What we do make sure of is that your website has everything in place to be found and chosen. Being found also depends on what happens outside your website, such as a Google Business Profile and mentions on other websites. We advise you on that too.
Not sure yet what you need? That is fine. Tell us what is difficult or what could work better. An initial conversation comes with no obligation: it costs nothing and does not commit you to anything.
What we build
Websites that convert
A structure around your audience’s questions, visible trustworthiness and calm, clear contact routes.
SEO from the design stage
Keyword research, page structure, speed (Core Web Vitals) and structured data.
GEO for AI search
Question-led content with direct answers, so AI systems understand your information and can cite it.
Accessible to WCAG standards
Usable by keyboard and screen reader, with sufficient contrast and without depending on motion.
How we work
Research
What does your audience search for and which questions do they ask?
Structure and content
Pages and answers that match those questions.
Build
Fast, accessible and technically indexable, including for AI crawlers.
Measure and adjust
With Search Console and real search data after launch.
Good to know
- Nobody can guarantee a top position on Google or a mention in ChatGPT. What you can do is make sure everything is in place to be found and chosen.
- Visibility also grows outside the website: a Google Business Profile, mentions and links from other sites.
- Motion and imagery must never get in the way of findability: the information is always on the page as text.
Frequently asked questions
What kind of websites does AVENDOX build?
AVENDOX builds websites that are fast, accessible and easy to find, from a clear informational website to a distinctive digital brand experience like this one.
How does AVENDOX make a website easy to find on Google (SEO)?
AVENDOX builds search engine optimisation (SEO) in from the design stage: a logical page structure around the topics your audience searches for, copy that answers real customer questions, a fast and mobile-friendly website and visible trustworthiness.
What is GEO (Generative Engine Optimization)?
GEO stands for Generative Engine Optimization: setting up your online information so that AI search environments such as Google AI Overviews, Gemini, ChatGPT and Perplexity understand it, use it and cite it as a source in their answers.
How do you get found in ChatGPT, Gemini, Perplexity and Google AI Overviews?
You increase the chance of being cited by AI search engines with clear answers to the questions your audience asks, a logical structure, visible expertise and trustworthiness, and a website that is technically accessible and indexable, including for the crawlers of AI services.
Do you build digitally accessible websites and applications (WCAG)?
Yes. AVENDOX builds websites and applications to the Web Content Accessibility Guidelines (WCAG), so people with disabilities can use them well: by keyboard, with a screen reader, with sufficient contrast and without depending on motion.
Our website brings in few enquiries. Can you help?
Yes. A lack of enquiries usually has one of three causes: the right people do not find the website, they do not gain trust quickly enough, or the step to contact is unclear. AVENDOX analyses which cause applies to you.
Curious what this could mean for your organisation?
Describe your challenge or idea. We aim to respond within 24 hours, and an initial conversation comes with no obligation.